Product development 產品發展

Natural inspiration

Ever since the company started in 1960, Fjällräven has been driven by the notion of offering timeless, functional and durable equipment for a variety of wonderful experiences in nature. A prerequisite for this is, of course, to be curious and always looking for smart new solutions as well as improved materials and designs. Irrespective of what we develop for the product concerned, the aim is always to create something you’ll use, love and wear for many years to come.

We have always turned to nature for inspiration. It’s when we’re out in the forest or in the mountains that we discover things that are missing in our range or solutions that can still be improved. That’s why we go out hiking and on winter adventures every year to test our products and get ideas for new ones. Sometimes we also get ideas from customers and help from people with special skills in order to develop products for specific purposes. We call them the Fjällräven Specialists and you could say that they are an extension of our contact with the great outdoors.

Durable classics

Even though we like constantly coming up with new solutions for even safer and more enjoyable outdoor activities, we are often aware that existing products work well just as they are. These favourites are to be found in our range season after season. There’s just no point changing a good formula.

大自然的靈感

Fjällräven自1960年創立以來，就堅持提供歷久常新、功能性、耐用的裝備，陪伴使用者享受親近自然的美好時光。為了達到這個目標，就必須以開放好奇的態度，不斷尋找更明智的改良方案，更不忘在材質和設計上精益求精。不管要研發什麼樣的產品，都是希望買回去的人會用、會愛、會穿好幾年，以這個為前提去設想。

大自然就是我們的靈感，唯有親自走進山林才能體會我們產品的不足，或者發現仍須改善的地方。這是為什麼我們每年都會參加行山或冬季探險活動，一方面測試我們的產品，一方面尋找新靈感。顧客的回饋也是我們的啟發，我們也會尋求特定專業人士的協助，共同研發特殊用途的產品。這些全都是我們的「Fjällräven專業人士」，也可以說他們是我們接觸大自然的延伸。

耐用的經典

雖然我們不斷地想出新解決方案，以增進戶外生活的安全與樂趣，但是我們現有的產品依然堅守崗位、恰如其分。這些產品熱賣過一季又一季，好的產品不需要被淘汰。